Below is a list of the top five social media agencies in China for 2025 ranked based on their reputation, expertise, client success, and innovation in navigating China’s unique digital landscape.
Each agency’s specialties are highlighted with a focus on technical and strategic capabilities, supported by concrete examples inspired by industry practices and insights from recent web sources. The ranking considers their ability to leverage platforms like WeChat, Douyin, Xiaohongshu, and Weibo, which dominate China’s social media ecosystem with over 1.11 billion active users in 2025.
Top 5 Social Media Agencies in China (2025) and Their Specialties
iClick Interactive
Ranking: 1
What Makes Them Special: iClick Interactive is a leading agency for data-driven, AI-powered social media marketing, with a strong focus on Xiaohongshu and cross-platform strategies. As Xiaohongshu’s official overseas advertising partner, they excel in influencer marketing and social commerce, leveraging a proprietary platform to connect brands with high-spending consumers. Their expertise in luxury marketing and KOL (Key Opinion Leader) campaigns ensures high ROI.
Technical/Strategic Capabilities:
Platforms: Xiaohongshu (320M+ users), WeChat (1.38B users), Douyin (1B users).
Tools: AI-driven ad targeting, real-time analytics dashboards, and cross-border e-commerce integration.
Specialization: KOL marketing, content creation, and account management tailored for luxury, beauty, and lifestyle sectors.
Example: iClick partnered with a global luxury brand to launch a Xiaohongshu campaign in 2025, using 50 micro-influencers to generate 2 million views and a 20% sales uplift via direct purchase links. Website: www.i-click.com
Gentlemen Marketing Agency (GMA)
Ranking: 2
What Makes Them Special: GMA is a premier Tmall Partner agency with over a decade of experience, specializing in social media marketing integrated with e-commerce solutions on WeChat, Weibo, and Douyin. Their strength lies in localized, ROI-focused strategies and expertise in navigating China’s regulatory environment for foreign brands. Technical/Strategic Capabilities:
Platforms: WeChat, Weibo, Douyin, Tmall, Taobao.
Tools: SEO/SEM optimization for Baidu, WeChat mini-program development, and KOL-driven live streaming.
Specialization: Branding, social commerce, and event-driven campaigns (e.g., 618, Double 11).
Example: GMA helped a French fashion brand launch a WeChat mini-program in 2024, integrated with Douyin live-streaming campaigns featuring KOLs, driving 15,000 product sales during the 618 Shopping Festival. Website: ecommercechinaagency.com
Publicis Ranking: 3
What Makes Them Special: Founded in 2008, publicis is a full-service agency renowned for its influencer marketing expertise and live-streaming campaigns on platforms like Weibo and Youku. Their extensive network of over 5,000 Chinese influencers ensures precise audience targeting, particularly for global brands. Technical/Strategic Capabilities:
Platforms: Weibo (587M users), Douyin, Xiaohongshu, Youku.
Tools: Proprietary influencer matching platform (Aria), live-streaming campaign management, and AI-driven content personalization.
Specialization: Influencer marketing, live streaming, and culturally tailored campaigns for sectors like gaming and retail.
Example: they collaborated with Ubisoft in 2025 to promote a new game via Douyin live streams, using top gaming KOLs to reach 3 million viewers, resulting in a 25% increase in pre-orders.
Website: https://www.publiciscommerce.com/offices/china
GAB China
Ranking: 4
What Makes Them Special: GAB China is a micro digital marketing agency specializing in tailored social media strategies for WeChat, Weibo, Xiaohongshu, and Douyin. Their data-driven approach and deep understanding of Chinese consumer behavior make them ideal for brands seeking authentic engagement. Technical/Strategic Capabilities:
Platforms: WeChat, Weibo,
Tools: Real-time campaign analytics, social media integration, and regulatory compliance support for foreign brands.
Specialization: Social commerce, content marketing, and cross-platform advertising.
Example: GAB China designed a Weibo campaign for a European startup brand in 2025, using hashtag challenges and celebrity endorsements to generate 1 million engagements and a 10% sales boost via integrated Taobao links. Website: gab-china.com
Shanghai Jungle
Ranking: 5
What Makes Them Special: Founded in 2013, Shanghai Jungle specializes in helping Western brands navigate China’s social media landscape through influencer marketing and localized content. Their platform-agnostic approach and focus on cultural nuances make them a trusted partner for e-commerce and lifestyle brands. Technical/Strategic Capabilities:
Platforms: WeChat, Xiaohongshu, Weibo.
Tools: Custom content creation, KOL/KOC management, and WeChat mini-program integration.
Specialization: Influencer marketing, social commerce, and hybrid online-offline campaigns.
Example: Shanghai Jungle crafted a Xiaohongshu campaign for a US travel brand in 2025, leveraging lifestyle KOLs to promote tour packages, resulting in 500,000 views and 2,000 bookings via a WeChat mini-program. Website: shanghaijungle.com
Technical and Strategic Notes
China’s Social Media Landscape: With over 1.11 billion internet users and 78% engaging via social media, platforms like WeChat (1.38B users), Douyin (1B users), and Xiaohongshu (320M users) dominate due to their mobile-first, e-commerce-integrated ecosystems. Agencies must leverage AI-driven targeting and live-streaming to stay competitive.
Regulatory Expertise: Agencies like GMA and GAB China excel in navigating China’s stringent regulations, ensuring compliance with content and advertising laws, which is critical for foreign brands.
Social Commerce: The integration of e-commerce features (e.g., Douyin’s “link-to-buy,” Xiaohongshu’s shopping functions) drives conversions, with agencies like iClick and Shanghai Jungle optimizing for seamless user journeys.
KOL Influence: KOLs are central to China’s social media strategy, with agencies like Sekkei and GMA using data-driven influencer matching to maximize engagement and trust.