jeudi 8 août 2019

China Becomes Largest Export Market for European Firms

Many brands can learn from the success of Zhang and his trio of squirrels. For starters, its DNA is embedded with three super cute pets, taking advantage of the worship of Chinese consumers of Japanese-inspired Meng culture, and their cute cartoons like Pokemon. Its appeal extends beyond children with many urban professionals hooked to everything that is beautiful.

This can be seen in some of China's most aspirational leading brands, such as Tmall's cat and JD's dog.

However, while many Chinese brands involve cute pets in their packaging and promotions, Three Squirrels has always gone beyond incorporating personalities into everything they do.

The videos, stories, games and prizes show the personality of each squirrel, giving consumers the experience they so often seek and intertwining them in a longer narrative.

Thoughtful extras that add to the experience include a wet wipe, a bag for shells and, often, walnut cookies with purchases. In their customer service line, consumers are directed as 'pet owners' and purchases are called 'adoptions'. Everything Zhang does keeps his clients at the center of his business, so much so that he considers the "fans" to be as part of Three Squirrels as his employees.

China digital channels 

The Three Squirrels D2C (Direct to Consumer) model overlooks retailers, but still manages a notable premium over the sea of ​​competitors that make up China's mass snack category. It also takes advantage of other digital channels, such as asking and listening to social media fans about the type of products they want, which has shortened their development cycles of new products to a few months.

While the Three Squirrels brand was created on the basis of Tmall sales, like many online retailers, the reduction of e-commerce margins and high customer acquisition costs have led it to focus on channel diversification.
While Tmall once accounted for 80% of its sales, now only half of its revenue of more than one billion dollars comes from the platform. A good part of this growth comes from the search for offline "experience" stores, where gross margins exceed 40%, compared to less than 30% online.

Unlike what happened in 2012, selling online is no longer new in China. While it remains a vital sales and marketing channel, one of the advantages of physical stores is that it is more difficult to compare products than simple online searches. In online stores, brands tend to use their best-selling products for promotional purposes and, therefore, must discount, resulting in even lower margins.

How long do I want to operate in cross-border e-commerce?It all depends on the goals of your business. Is the goal to become fully established in China? Or to maintain this position of exporter?
If the goal is to enter China in retail, then CBEC can be a good alternative to start and test the market and customer feedback, test your concept before taking more risks. The steps to establish in China require patience and time, it is better to be convinced of your project before launching. The CBEC is a smart first step.

Chinese Customers can see how many ratings and often the amount of purchases, which is likely to further distort sales, as consumers regularly only search for the most sold or most reviewed items. In an offline store, hero products are not so obvious, so sales distribution is less likely to be diverted to a few popular items. This plays best with Three Squirrel's product diversification strategy, which has seen that cakes account for more than 20% of its sales, and nuts a little more than half.

Physical stores also allow consumers to buy very little at a time, much more frequently and without additional shipping costs. Fixed online delivery costs mean that each order must reach a certain dollar amount to be financially viable. Offline purchases do not have that threshold.

importance of e-commerce in China

While no one should underestimate the importance of e-commerce in China, China is increasingly seeing brands focus more on traditional retail as the golden years of high growth and high margin sales through platforms such as Tmall and JD seem to be done. Experience-focused physical stores, such as New Retail, have also given the channel a second boost. Brands are increasingly worried about relying too much on platforms like Tmall for sales and are also aware that e-commerce platforms launch more private brand brands, which are a conflict of interest. Like many things in China, it is important to understand and evaluate sales and marketing channels beyond exaggeration and develop strategies that balance risk with opportunity, as China does. We hope you enjoy the this week.
Consumers, Chinese consumers
Will there be a currency war? Behind China's ‘Momentous’ decision to turn the Yuan into weapons: the Chinese Yuan has fallen sharply by 2% to break

vendredi 2 août 2019

China news Update

In July 2017, Beijing set the target to make China “the world’s primary AI (Artificial Intelligence) innovation centre” by 2030. Whilst a detailed plan didn't accompany the goal, it sent a message reinforcing how serious China is about AI. Such a signal is almost always accompanied by investment, policy and supporting regulations (or lack thereof) from Central Government. In early 2018, eagle-eyed Chinese spotted AI-related books on Xi Jinping's bookshelf, highlighting that the mandate is being supported from the very top.

source :

The vital ingredient for AI is the data that fuels the machines that learn from it. Unlike in the West where data is becoming more difficult to access as a result of heightened privacy legislation, China has very liberal rules. Chinese consumers are also among the least concerned about privacy and rate convenience as more important. On top of that, between some of the highest ecommerce, mobile payments, general smartphone and o2o (Online to Offline) usage rates in the world, coupled with the “datatization” of public spaces through facial recognition, the breadth of data-sourcing opportunities are second to none. China has so much data, it needs AI to make sense of it all.

source :

There has been no shortage of news about how AI will touch most things we do including our education, whether or not we're offered a job, romantic matches, bank loans, how we are entertained, self-driving cars, and even the scarier things such as military drones. In China, 'keeping the population safe' has become one of most commonly cited applications. Yet possibly the most underreported driver for why China needs AI is to address the lack of youngsters being born to fill the gap in the workforce, as the ballooning elderly population retires.

While AI has some way to go to being able to match humans for feelings and emotional intelligence, improvements are happening. This is where things are getting interesting.

The global race for AI supremacy has illustrated just how far values differ between China and the West, resulting in different prioritisation in AI algorithms. This was evident during an AI ethics seminar in London earlier this month which highlighted that there is no global ethical standard for this very important technology which will impact us all. Codes of principles written in the west tend to focus on fairness, transparency, individual rights, privacy and accountability. Chinese AI ethicists prioritise values that are open, inclusive and adaptive, adding up to “great compassion and deep harmony” - collective good rather than individual rights.

These values don't just provide an interesting perspective on the cultural differences between the West and China, but how AI's execution may differ in China and how it will shape marketing here. Most of China's tech giants are already using AI to offer adaptive and personalised offerings that make life easier and more convenient for consumers. This is already impacting marketing and will increasingly do so beyond the smartphone, such as future evolutions of New Retail and when personalised Out of Home advertising comes to the fore.

It’s China’s World: As the Chinese Century nears its third decade, Fortune’s Global 500 shows how profoundly the world’s balance of power is shifting. American companies account for 121 of the world’s largest corporations by revenue. Greater China companies account for 129. For the first time since World War II, the US isn't at the top of the ranks of global big business. The US is still ranked first for the top-50 and revenue, accounting for 28.8% of the Fortune 500 companies versus China's 25.6%. 82 of the Chinese firms in the Global 500 are “SOEs”. Whether the 21st century becomes the Chinese Century in the full sense—with China dominating culture, ideals, and concepts of human rights and human nature—remains to be seen. But at least in business, the Chinese Century is growing intensely more Chinese, and faster every day.

Chinese Consumers Rate Quality Above Price: 91% of Chinese consumers agree that when making a purchase, quality is more important than price, although when it comes to basic daily offerings, value for money is still the top consideration according to Mintel research. Consumers are willing to spend more for broader, self-indulgent experiences; as many as 84% of Chinese respondents who upped their spending on holidays in the last year did so to treat themselves. 81% are interested in trying something new rather than sticking to the familiar, such as buying a new product or going to a new holiday destination.

further readings

Vivid Hopes to Simplify Access to China’s Burgeoning OOH Market: China set to be the second largest Out-of-Home (OOH) advertising market in the world by 2022, valued at $9 billion, yet it remains fragmented and complex. The White Magnolia Plaza on the Huangpu River in central Shanghai is an example of the platforms available, with the screen extending over 23,000 square metres over two sides of the building - more than three times the size of a football pitch.

mercredi 1 mai 2019

China’s AI Dream (startup updates in China August 2019)

Formulating Values for AI is Hard When Humans Do Not Agree: How we embed human values into AI code will be one of the most important forces shaping our century. Yet China and the west prioritise different things in algorithms; how far values differ were highlighted during an AI ethics seminar in London this month [paywall].

China’s AI Dream

Intro: China’s AI Dream: Chinese companies often lag behind their American peers in quality and diversity of data, but are particularly strong in the depth of data on each person. What this means is that many aspects of a Chinese citizen’s daily life are captured in digital form, and can then be used to either optimize AI-powered products. Digital and o2o apps aren't the only source of data, with facial recognition through CCTV helping the “data-tization” of China’s public spaces. In 2014, China had one university - Tsinghua - ranked in the top-15 for AI. By last year, it had four. The article includes interactive tools such as some of  WeChat's sources of data.

5 Ways Digital Payments are Most Disruptive in Ecommerce: Just 10% of Chinese use cash, 12% use bank transfers and 20% use cards for ecommerce purchases - two-thirds of Japanese and three quarters of South Koreans use cards. China has the highest penetration of eWallets such as Alipay and WeChat Pay for online shopping globally.
What Are Click Farms? A Shadowy Internet Industry is Booming in China: One third of all clicks on China's internet are from click farms or bots, as businesses and KOLs of every shape and size pay companies to boost their rankings and sales. Last year, Chinese state media CCTV reported that 90% of views generated by many popular shows on video sites are fake. As algorithms and regulations get tougher, many fakers have shifted from automated bots to human click farms which are harder to detect and regulate, albeit more expensive.

samedi 1 décembre 2018

Chinese Vitamins : a USD 150 Billion Business

In Western countries, vitamins is a category of products that are difficult to define, but in China, 27 functions characterize

 Last year, the Chinese consumed more than 115 billion RMB of vitamins and dietary supplements, which is the result of the increase in disposable income and the increased awareness of the Chinese middle class of health problems. There are now more than 350 million middle class consumers in mainland China representing the largest food supplement market in the world.

The supplement industry has grown considerably in China in recent years and will continue to do so in the future. There are a number of explicit reasons why this is the case. One thing is certain: many companies have made big profits by conquering the Chinese market.

But dietary supplements are edible and consumed by humans, which means that somewhat strict regulations apply. It is important that you first understand the import regulations and the export process.

Sell Vitamins in China

In this article, I explain how you can start selling health supplements and vitamins in China.
Health supplement on the Chinese market The health supplement market has grown significantly in China in recent years. This is something you will see in other Asian countries, such as Vietnam. And there are several reasons for this:
As people get richer and the middle class grows, they begin to enjoy fitness, personal care, equipment purchases and the exciting products that come with it. China has problems with food quality and air pollution, which is causing people to spend a little more money on health supplements. Quoting a Chinese friend with whom I traveled to China, he suddenly said, "You know, our air is so bad we have to drink a lot of green tea to make up for it." A larger online presence and greater appreciation of Western lifestyle and products are also key drivers of growth in the health supplement market. Ordering a box of vitamins in Australia is so much easier today than it was ten years ago China has a problem with the aging of its population, which is driving demand for health supplements Nutritional awareness source Daxue
It is not surprising that demand for vitamins is increasing, especially from abroad, as people get richer and more aware of their nutritional value.
While whey protein is commonly used in formulas, fitness products and bakeries, vitamins are also used by many middle-aged and elderly people.
Some of the most popular products are calcium supplements, vitamin C, and vitamin E, but there is also a strong demand for other products, such as fish oil, vitamin C, and detoxification products.

China's new food law and registration with the CFDA It should be noted that the sale of natural foods, such as vitamins, is not the easiest task to accomplish. China has passed the Food Security Law of the People's Republic of China (2015 version), which states that you must register and deposit your products with the CFDA (China Food and Drug Administration).


Chinese Agent or go by yourself 

You need a Chinese agent to help you with the question. The process of registering your trademark and managing licenses can take years. A simpler option is to sell via cross-border e-commerce, which removes a lot of obstacles and allows you to sell your products directly. Blackmores, a success story One company that has managed to sell vitamins in the Chinese market is the Australian brand Blackmore's.

With annual sales of 700 million RMB (around 100 million USD) in 2017, they have managed to double their sales sixfold and double their profits in just one year. Blackmore's is living proof that e-commerce is the way forward in an increasingly digital world, especially in a country like China. What vitamins are needed in China? Vitamins E and C have grown strongly in China, mainly among women, because of the relationship between vitamins and beauty. We have seen the same trend in other products, such as collagen, which is very popular because of its healing and preservation functions. Can I sell health supplements and vitamins online? Online sales, especially via cross-border e-commerce, have increased significantly in China in recent years. Health supplements, such as whey protein and vitamins, are no exception. As mentioned, doing it in a traditional way can be expensive and take years to get permission to sell. The two most popular online platforms you should consult are:

  • Tmall Global 
  • JD Global 

Vitamin-based products are also popular in China. This market was $ 16.27 billion last year. More traditional Chinese ingredients are also becoming more popular. It is estimated that 4 billion people are under the control of herbal medicine in the world. Among the most traditional vitamins and dietary supplements are gelatin with donkey skin, ginseng and Cordyceps sinensis.
In recent years, international sales of vitamins and dietary supplements have increased by 12%, which is above the 10% average. As stated in the title, it's time for international brands to hit the market, but you do not rush. The VDS market in China will evolve rapidly, it requires a real analysis and a strategic choice that can be adapted and profitable. For example, rural producers become important players in the coming years, they establish a climate of trust through different brands. source

Vitamins Regulation in China

China has strict regulations for the registration and licensing of health products because you must obtain the CFDA Health Food Approval Certificate. Food products may be labeled as dietary foods if they apply to one of two categories: foods with specific health functions, which are products that can be consumed by specific groups of people for the purpose of regulating different functions human body, or nutritional supplements products that contain food ingredients used to supplement nutrients for the human body.

ECommerce in China

With e-commerce, you can sell immediately without a license if you get the approval of the appropriate cross-border platforms. Online computing platforms are being used more and more by tech-savvy consumers. Indeed, the majority of Chinese purchases are made online and the growth of mobile device sales is increasing every year. Given that e-commerce is likely to become one of the most popular outlets for the sale of vitamins and dietary supplements, an online sales infrastructure is essential. For example, you can establish your business on Tmall. It is the largest and most popular cross-border e-commerce platform in China because it is associated with quality and authenticity. As an open platform market, provides the infrastructure to host your storefront and unfiltered access to hundreds of millions of customers. Source SeoChinaagency

  1. Social media: the ultimate weapon for communication
  2. Abuse of KOL: works well in China
  3. Build trust first, then announce like crazy

The vitamin and dietary supplement market is a niche segment and it can offer your business many opportunities due to social changes in China and consumer awareness of health.

samedi 14 juillet 2018

Tariffs on $200 Billion Chinese Goods

The White House said it was considering additional tariffs of 10% on Chinese exports for $ 200 billion. This would be the third round of tariffs on Chinese products imposed by the Trump administration and comes shortly after a 25% tariff came into force against $ 34 billion of Chinese products. Although tariffs would not enter into force for at least two months, they would be much more aggressive in the range of products to which they would apply. This is what makes them different.
source Twitter

China's Consumer goods 

The tariff round that went into effect last Friday was mainly applied to the raw materials imported by US companies. Only about 1% of the items on the list were consumer goods. This round points to a greater amount of consumer goods, as varied as fish, luggage, tires, dog leashes, baseball gloves, furniture, clothing, mattresses and some electronic items. The Trump administration has tried to limit the impact of commercial war on consumers and any negative reaction it may cause, but the scale of these tariffs makes it almost impossible to protect them.


vendredi 13 juillet 2018

China Business surplus with US hits record high in 2018

The monthly trade surplus of China with the United States reached a value of almost $ 29 billion (£ 22 billion) in June and was exported to the United States remained strong. The figures come a week after the trade war began between the two, with the United States imposing tariffs on $ 34 million of Chinese products and China retaliating.

 This week, Trump threatened to impose 10% tariffs on another $ 200 billion of Chinese imports. 

Analysts expect the impact of tariffs on July figures. "We expect the July trade figures to be disappointing because the first round of US tariffs went into effect," said Amy Zhuang, a China analyst at Nordea Bank in Singapore.
source : 

 "Still, there is no hope for a fall because those tariffs alone were destined for a value of $ 34 billion, which is quite small compared to China's total trade," he said. In the first six months of the year, exports from China to the US UU Increase 13.6% over the previous year, while imports from the US UU They increased 11.8%. Its trade surplus with the United States during the same period was $ 133.76bn, compared to $ 117.51bn last year.

China Business surplus with US hits record high in 2018 

mercredi 23 mai 2018

7 key Trends in the Chinese clothing Business

China is quickly becoming the largest luxury and fashion market on earth. The number of people online in China continues to be more impressive every day. Brands want to conquer this growing market. How luxury brands and the fashion industry should do to determine themselves in the growing Chinese market and what exactly are China's fashion marketing strategies?

7 key Trends in the Chinese clothing Business

To market to Chinese consumers, here are 7 ways for brands to reach their goal and be popular in China. In a normal way, brands have advertised their image through magazines, websites and advertisements. These strategies are still relevant although in China they are not really adapted. Indeed, Chinese consumers are following trendy trends on multiple websites. That's why it's essential for brands to develop digital marketing strategies. 

China's garment Business 

1. Invest in cultural sites - Wechat, Weibo and New App Social media is the easiest way to advertise your products and services, but also to get feedback on your products and services from Chinese consumers. Social networks are a great place to set up a reliable customer base and also influence their decision. We can note the presence of several luxury brands on Chinese websites. One of the first to integrate these sites is Louis Vuitton, Louis Vuitton this year 2010 was first installed on Sina Weibo to market its brand. Sina Weibo is a favorite microblog in China that works like Twitter and Tumblr. In 2012, Louis Vuitton joined other famous Chinese WeChat systems and acquired more than 200 million enthusiasts. Having the official invoice will ensure brand awareness and consumers could be more positive.

2. ECommerce continues to grow in China 

E-commerce in China is booming, but it is true that many consumers of luxury goods still prefer to buy their luxury goods waiting for you and another party to buy on Taobao. Chinese consumers can do their first research on Baidu but will not buy it online. We should pay attention to the specific details to be able to influence a person to buy online. For example, customize the online shopping process for Chinese consumers by making the process efficient and fast. In addition, we must adapt to Chinese means of repayment such as Wechat Wallet or Alipay.

3. Quality content WeChat & Weibo 

Present quality content about your brand to increase the number of your customers. The customer can sometimes have doubts about a product and by giving additional information, customers could be more positive in the selection of its products. It is in this article that you can base your trust, develop your brand image but also the content shows your competence.

4. O2O in China QR code

Use Online Strategy to disconnect or on the contrary is to attract your visitors online or to get. It is about building events to involve your customer, you can ask them to find a new test product that awaits you for example by promoting on websites or on your recognized site. Much more you spread the word and you will have a huge audience.

dimanche 6 mai 2018

Debating encourages critical thinking Business in China

Considering the motion: Debating encourages critical thinking in Top International School in China 

Very important Excercice to Do Business in China 

Considering the unexplored

Primarily, debating is important for pupils because it gives them a chance to think critically about things that they wouldn’t necessarily get to discuss in lessons. Whatever is being debated, whether it’s the situation in North Korea or if school classes should be set according to ability, debating allows pupils to discuss and explore subjects at a very mature level and, equally importantly, they aren’t told whether they’re right or wrong. Frequently, pupils propose the motions themselves, which has led to some of our most interesting and closely-fought debates as pupils are able to dive into topics that truly excite or interest them.
Debating gives pupils the opportunity to follow their own ideas; to consider them, present them, express them and have them judged for their own value. Whether the debate focuses on current affairs, elements of their own educations, moral or philosophical questions, it’s a very open and engaging forum that encourages free-flowing critical thinking.

Considering the information

Debating is also about critical engagement, particularly engagement with information. Our pupils are living in an age of unprecedented access to information, which brings invaluable learning opportunities but plenty of pitfalls too. Debating is extremely helpful in teaching pupils to engage with sources of information critically: testing them to detect bias, spin and even outright falsehoods.
This process of critical engagement with information helps them create a reasonable, balanced view of the subject they’re exploring, while also strengthening the argument that they bring to the debate. If facts are not checked or a source seems wildly inaccurate or unbelievable, that’s a weakness in the argument for the opposing team to challenge and exploit. Ultimately, debating encourages pupils to look at a range of information sources covering the same subject matter and identify for themselves what they believe is trustworthy versus what isn’t.

Considering your point of view in China

When preparing for a debate, pupils are often forced to look at topics from a completely different perspective. By arguing a position contrary to their own beliefs, pupils are encouraged to carefully examine the reasons for holding such beliefs. Just as importantly, to present the best argument, they must engage with the perspectives of others and find the reasoning behind those perspectives.
By arguing from unfamiliar perspectives, pupils are encouraged, even forced, to deconstruct pre-formulated opinions about the topics we debate. in China This is important because critical thinking requires an open and unbiased mentality, capable of taking on new ideas and information and judging them for their inherent worth.

Considering the opposition

Debating is a formalised environment with set rules and, admittedly, pupils sometimes take a little bit of time to get used to the mechanics of it. Not speaking out of turn, not laughing or making dismissive actions when points and rebuttals are being delivered, listening respectfully and patiently waiting for your turn to respond, these are all essential elements of debating. They also reinforce values we try to instil at Wellington– primarily respect and integrity, of course it also takes great courage to argue your case to an audience of your peers and teachers.
Being respectful like Gentlemen in UK  and considerate of other views is both an important life skill and genuinely helpful approach to debating. A key skill that all the best debaters have – and one which is not intrinsically obvious – is the ability to listen. Debating is not just about coming up with the best argument, it’s also about engaging with your opponent, probing their argument before picking it apart. To achieve this, you must be able to listen so that you have a clear understanding of what their argument is. This means that pupils are taking a step back and seriously considering the value of the beliefs and constructed arguments of others, something which ultimately helps them develop a more understanding, empathetic sense of character.

Considering the future

As well as honing the different skills and encouraging the positive personality traits already discussed, debating is also an excellent testing ground for many of the tough challenges pupils are likely to face in later life. It is the best form of preparation for interviews: whether for jobs or higher education opportunities, there is no better way to learn how to think on your feet and respond intelligently and assertively to whatever is being thrown at you.
When preparing for a debate, pupils can (and should) try to anticipate what the questions and key points of discussion will be, but it’s very likely that something will catch them off guard, causing them to need to quickly form a viable response. It’s an incredibly valuable lesson for pupils to learn that preparing yourself is undoubtedly important, it will help in almost any situation you encounter, but it’s also a skill to be able to react to what’s put in front of you. If you can formulate intelligent, confident and considered responses to questions under pressure during a debate, you’ll be in a great position to tackle university and job in China interviews further down the line.
China is a Technology country (Example

Considering Wellington’s debating success

Debating has steadily grown at Wellington since its foundation, now encompassing dedicated upper Prep and Senior School CCAs, annual house debating events and a rising tally of national and international debating competition success storie in Shanghai. 
Any pupils reading this who think that they have the heart and mind of a skilled orator should look out for the next opportunity to join in with the debating CCAs or house competitions. Very quickly, you could be joining our top debaters in one of the many national and international events where Wellington has enjoyed significant success in China.

During the Michaelmas term, Eugene and Zhining reached the final of the Dulwich U13s Asian British Parliamentary Championships, while Shayna and Tyler, who are both U13 pupils, hit the main break, qualifying them for the knockout rounds against a field largely composed of sixth formers. This year Shayna also finished 8th overall in the World Scholars Championship in Yale, an incredible achievement given that the initial global round in Vietnam had around 5000 entrants.

Darren Simpson and James Beadle
Wellington College debating leaders for upper Prep and Senior Schools

This article was originally published in Urban Family magazine.

jeudi 23 novembre 2017

China : The biggest exporters of wines are France, Chile and Australia

The biggest exporters of wines to China are France, Chile and the Aussies

When working with winebottler you can not get the perfect bottle for your product, but you can get some additional services, such as the brand and marketing of your product, are professionals in such jobs, and have links to make your product more enjoyable for many people . Understand function as a source of marketing, and have done many great projects in the past.

With professional shots of the products and brands, they have earned a good name and respect in the wine market. source A guide opens a heavy wooden door and leads visitors to a cellar of the Bordeaux castle. Throughout the vast network of underground rooms and corridors, thousands of bottles age for decades in the cold darkness. Today, many of the tourists who visit this French wine region are Chinese. Retired couple Wang Jiawei and Cao Juanjuan visit Europe for the first time. They travel to London and Paris, but they say that Bordeaux is also a must. "We enjoy drinking wine," they say. "And for us, the Chinese, Bordeaux is wine, and everyone who likes wine wants to come to Bordeaux to experience the long history of wine and see how it is made." Chinese wine consumption has increased dramatically in the last 10 years. source :

This is having a profound effect on the wine-producing regions of the world such as Bordeaux. But some Chinese are interested in something more than tourism in the region. Daniel Li is the real estate manager of a Chinese industrialist who bought two Bordeaux chateaux five years ago. We are in the huge Chateau Bel Air, about 45 minutes outside of Bordeaux, in the rolling landscape covered with vines. Li said that his boss was already importing wine from Bordeaux and he loved to drink it. Then I wanted to know exactly how to do it. Chateau Bel Air produces around 230,000 bottles of wine each year. According to Li, they have kept all the original French workers and continue to make the wine in the same way.
The only thing that has changed, he says, is the marketing and export strategy, which is now oriented towards China.

vendredi 10 novembre 2017

New Zealand want to lure more and more Chinese tourists

New Zealand attracts + 30% Chinese tourists

Tourism in New Zealand is changing with the arrival of Chinese travelers. All industries across the country benefited from this new target and contributed to the $ 500 million increase in overall purchasing expenditures last year. China has seen its spending increase by 37% over the last year. According to the quarterly survey of international visitors of the Ministry of Commerce, Innovation and Employment, the Chinese spent $ 555 million in September 2012, placing them for the first time in the United Kingdom ($ 545 million). ). Australian market (spending $ 1.7 billion) [...] Expenses in China During the year ended March 31, 2013, Canadian and foreign tourists spent $ 23.9 billion, $ 541 million, or 2.3% more than the previous year. The Statistics New Zealand report showed that spending by international tourists increased by 2.2% ($ 213 million) during the year, following a 1.4% increase the previous year. This increase in spending was partly related to the strong growth of Chinese visitors.

New Zealand Promotion in China!


  Of course, a number of key events helped boost tourism activity during the year, including the world premiere of Peter Jackson's Hobbit movies. But for China, the tourism bureau launched a vast promotional campaign in China in 2011-2012 with Yao Chen, the queen of the social network in China.

 Social media campaign


Social media really did a great job as Tourism New Zealand, with the choice of the brand ambassador Yaochen in Mainland China. On August 20, Yao Chen began her 100-day tour of New Zealand, and the first phase of the 100% Revive Your Emotions campaign and wedding ceremony took place in New Zealand. (see here) celebrity wedding from New Zealand Between filming, Yaochen found the time of "weibo" more than 70 times to his 20 million fans, the equivalent of 14 tweets every day! One of his first tweets "New Zealand, the first country in the world to be embraced by the sun". Weibo from Yaochen The star has experienced five emotions, relaxation, romance, happiness, excitement and discovery on her travels through New Zealand's rich and unique landscape.

Read also:

Elon Musk's Tips to Chinese People

Elon Musk's Tips to Chinese People