7 key Trends in the Chinese clothing Business

China is quickly becoming the largest luxury and fashion market on earth. The number of people online in China continues to be more impressive every day. Brands want to conquer this growing market. How luxury brands and the fashion industry should do to determine themselves in the growing Chinese market and what exactly are China's fashion marketing strategies?

7 key Trends in the Chinese clothing Business

To market to Chinese consumers, here are 7 ways for brands to reach their goal and be popular in China. In a normal way, brands have advertised their image through magazines, websites and advertisements. These strategies are still relevant although in China they are not really adapted. Indeed, Chinese consumers are following trendy trends on multiple websites. That's why it's essential for brands to develop digital marketing strategies. 

China's garment Business 

1. Invest in cultural sites - Wechat, Weibo and New App Social media is the easiest way to advertise your products and services, but also to get feedback on your products and services from Chinese consumers. Social networks are a great place to set up a reliable customer base and also influence their decision. We can note the presence of several luxury brands on Chinese websites. One of the first to integrate these sites is Louis Vuitton, Louis Vuitton this year 2010 was first installed on Sina Weibo to market its brand. Sina Weibo is a favorite microblog in China that works like Twitter and Tumblr. In 2012, Louis Vuitton joined other famous Chinese WeChat systems and acquired more than 200 million enthusiasts. Having the official invoice will ensure brand awareness and consumers could be more positive.

2. ECommerce continues to grow in China 

E-commerce in China is booming, but it is true that many consumers of luxury goods still prefer to buy their luxury goods waiting for you and another party to buy on Taobao. Chinese consumers can do their first research on Baidu but will not buy it online. We should pay attention to the specific details to be able to influence a person to buy online. For example, customize the online shopping process for Chinese consumers by making the process efficient and fast. In addition, we must adapt to Chinese means of repayment such as Wechat Wallet or Alipay.

3. Quality content WeChat & Weibo 

Present quality content about your brand to increase the number of your customers. The customer can sometimes have doubts about a product and by giving additional information, customers could be more positive in the selection of its products. It is in this article that you can base your trust, develop your brand image but also the content shows your competence.

4. O2O in China QR code

Use Online Strategy to disconnect or on the contrary is to attract your visitors online or to get. It is about building events to involve your customer, you can ask them to find a new test product that awaits you for example by promoting on websites or on your recognized site. Much more you spread the word and you will have a huge audience.