Branding in China is Crucial
A consumer’s perspective on a certain product may greatly change the moment they hear its brand. Effective branding can mean a huge difference in how much it will be sold for so it’s not a step in your business building that you can take for granted.
Chinese consumers will welcome foreign brands but will, of course, only be willing to spend their hard-earned money on known ones, or at least the brands that are well marketed or established.
https://fashionchinaagency.com/china-marketing-strategy-that-sets-you-up-for-success/
And then, take note that there are domestic brands that you need to compete with. Domestic brands will have a lot of advantages. For one, they have lower operational costs so their products are cheaper. Expect that they will also know their target market better.
Our ambition is to observe the phenomena of branding, practice branding, and unveil the principles of branding. Here are a few observations about the growth of branding in China gleaned over the past years
https://www.brandingmag.com/2015/11/14/the-growth-of-branding-in-china/
When you ask people “What are the key things that make a brand succeed in China?” you usually get a very predictable answer that includes: hire a celebrity, work with KOLs and, as of late, be sure to do live streaming.
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